Sunday, November 14, 2010

A Psychological Resource


On this post, I felt that I should boil things down to the core of business, animation and yes body language. I have shown you that business and animation can have body language in common. I would like to highlight a very simple aspect of body language that truly underlies business and animation. That is of course psychology. It true, psychology is behind animation and I may even dare say at the very center of animation itself.

For example when an animator captures anger, sadness, joy, contempt, is he not using psychology?

The same can be said for a lot of businesses. All of these commercials and ads we see are developed from a marketer’s psychological profile of their targeted market. Not to mention the psychological effects of colors used in commercials and ads as well.

Body language is no different. In fact body language is essentially a form of psychology itself. We can make very “educated guesses” of how a person would react and move the way they are moving based on what we know of emotions.

So, with this in mind I am going to be offering a link to a potential resource for those who want to know more about this powerful science. Just below is a link to the APA or American Psychological Association.


One of the best things about the APA’s website is their research. If one were to type “business” into the search function at the top of the website, you can find around 3,370 different articles that have something to do with business. The same can be said about body language.

I will note that while analyzing some of the websites research not all of the research shown will have to do with the subject typed in at the search function. That means that if you want to get what you are looking for from this website you may need to sift through the descriptions of the articles given right under the title of the article.

What I do like however is that when searching through articles it shows from which source and what year the article was created.

Another feature I enjoyed was that if you searched a particular emotion like anger in the search box, then it would give you not only articles on anger, but also the actual definition of anger itself.

So if you ever want to keep up on new psychological findings, or just want to find out something specifically dealing with psychology for business and potentially animation, I would definitely recommend this website.

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